Welcome to ABBA Voyage, a state‑of‑the‑art ABBA experience in London! This is a show that brings together nostalgic hits with futuristic showmanship. Launched on May 27, 2022, this residency runs until January 4, 2026. Held at the ABBA Arena, located within the Queen Elizabeth Olympic Park in Stratford, East London. This specially made hexagon-shaped venue seats around 3,000 people and was meticulously designed by Stufish Entertainment Architects.
Join us in this guide as we explore what makes the ABBA Expereince in London a must-see. We’ll share practical tips on securing the best ABBA Experience London tickets and insights into why it’s one of London’s top cultural attractions.
THE ABBA VOYAGE EXPERIENCE
What to expect at the ABBA Experience
The ABBA Arena is a unique concert venue in London. It was purposely built just for the ABBA Voyage. It’s a high-tech, hexagonal structure that has a standing dance floor area and seated options across a 360-degree layout. Once the show begins, there are lasers, kinetic lighting and full surround sound that work in perfect sync with digital avatars and live music. The visual production includes LED screens and AI lighting rigs.
The show lasts for 90 minutes without an interval. All the top ABBA hits, including crowd favourites like Dancing Queen, Waterloo, and Mamma Mia, are within the show. New songs from their most recent album, Voyage, are also performed within the set. However, it’s important to point out that the actual real-life group is not performing. Rather, the show is put on by “ABBAtars”. These are digital avatars of Agnetha, Björn, Benny and Anni-Frid. These lifelike projections perform with a live 10-piece band.
Audience Tips
The dance floor section puts you in the middle of the action and is ideal for fans who want to move and interact with the show. However, there are age restrictions. Children under 3 aren’t permitted in the theatre, and the dance floor is limited to those aged 12 and up. For the best experience, consider booking a midweek show, as they tend to be less crowded.
Best tickets for ABBA Experience London
Seated tickets start from approximately £38.50, while Dance Floor (standing) tickets begin at £55. On-sale premium Dance Booths, private group spaces with their own mini-dance floor and seating, are around £175 or more. Accessible seating is also available. The most expensive seating options, including VIP booth seats in prime blocks like Block C and Block H, cost around £195+.
How to book
Book early as tickets sell out rapidly, especially for weekend slots. Midweek performances (Monday–Thursday) are generally less crowded and often have a lower price range.
Official tickets are sold through Ticketmaster and the ABBA Voyage box office.
Warning: Please do not purchase tickets from unauthorised sellers.
Tips for the best experience
- Dance booths are perfect for groups (4–12 people) who want to mix seating and dancing in a private space.
- The arena opens its doors 90 minutes before the performance. This gives you plenty of time to find your seats and buy a drink before showtime.
Why the ABBA Experience is a must-visit in London
The ABBA Voyage has become a cultural phenomenon that redefined live entertainment. The show has earned rave reviews from critics and fans. What makes it truly exceptional is the fusion of nostalgia and futuristic innovation. The hyper-realistic ABBAtars, created by George Lucas’s Industrial Light & Magic, perform with the energy and charisma of the original band.
This London ABBA experience also highlights how technology is changing the way we consume music and performances. It’s the first concert residency of its kind. Since opening in 2022, ABBA Voyage has consistently played to near-capacity audiences and has been extended multiple times, now running until at least January 2026 due to high demand.
Explore the area around the ABBA Arena
Before or after the show, take advantage of the many London attractions just steps from the ABBA Arena. To begin with, you can ride The Slide at the ArcelorMittal Orbit. This is the tallest sculpture in the UK, and has great panoramic views of the city. Then, head over to the London Stadium, home of West Ham United and a frequent host of concerts and tours. For something more relaxing, stroll through the scenic Queen Elizabeth Olympic Park. Enjoy the gardens, walking trails, and art installations. Alternatively, you can explore the V&A East Storehouse, a new cultural venue packed with over 250,000 fascinating artefacts. If you’re looking for a family-friendly activity, the nearby London Aquatics Centre and Lee Valley VeloPark have great options for swimming or cycling. Finally, grab a drink or dinner at one of the area’s riverside restaurants before heading back to Stratford Station.
Tips for nearby attractions
Pre-Show Bars & Restaurants
If you like, before the show begins, several lively spots near the ABBA Arena are perfect for grabbing a drink or a quick bite. Just steps away is The Print House Bar & Kitchen, a converted printworks that serves cocktails, craft beers, and international street food. Alternatively, head to Jim & Tonic East, a stylish micro-distillery and bar popular for its gin-based cocktails and terrace seating.
Getting There
Getting to the ABBA Arena is straightforward. It’s located just minutes from Stratford Station, a major London transport hub. Additionally, the ABBA Voyage Express Coaches operate from key locations in central London, including Victoria, Waterloo, and Paddington. These private transfer services offer round-trip transfers timed with show schedules.
Don’t miss the ABBA Experience in London
Whether you’re a lifelong fan or simply curious about this revolutionary musical production, ABBA Voyage delivers unforgettable moments from start to finish. To make the most of your visit, book your ABBA Experience London tickets early, especially if you’re aiming for popular time slots or premium Dance Floor access.
Pair your ABBA London Expereince perfectly with a comfortable stay at Urban Retreat Apartments. With a wide selection of chic apartments conveniently located in the Mayfair district of London, you are sure to find the perfect accommodation for you.
